The basketball icon, introducing himself formally in a federal courtroom on Friday, admitted that his competitive side and status as a newcomer emboldened his push for 23XI Racing to confront Nascar over perceived violations of competition laws.
The owner disclosed operational insights of his racing venture, saying he put in $40 million of his own funds into the Cup Series operation co-founded with partner Polk and driver Hamlin.
“Someone had to step forward,” Jordan stated during testimony. “As a newcomer, I wasn’t afraid. I felt I could challenge Nascar as a whole. From my perspective, the sport required examination from a different view.”
The heart of the case involves the end of a 2016 deal where Nascar provided each team a franchise. The concept is similar to other professional sports with separately owned franchises, like the NBA’s Hornets or the Carolina Panthers. The agreement was set to expire in 2024 when Nascar insisted on charter membership renewals.
Jordan testified for about sixty minutes and exited the courthouse to a media frenzy, with fans and media clamoring for a view or a photo of the sports legend.
Jordan’s 23XI is leading the full-court press along with another racing team for Nascar to overhaul a business model Jordan contended is unlawful to maintain excessive control.
At issue for Jordan and a fellow team representative, who testified before Jordan, are events from September 2024. Gibbs described a frantic and emotional period where the sanctioning body told teams they must sign a contract extension. This agreement consists of over a hundred pages outlining pay for chartered teams and a guaranteed entry in every race.
Jordan said that 23XI and Front Row Motorsports decided their sole viable path was to decline to sign that extensive document and take the issue to court. The other 13 organizations signed the agreement.
The team owners reached out to Nascar about possible changes or extension options. Nascar refused to engage, according to his testimony.
But in the end, the pushback against what he saw as a unsustainable system was driven by the familiar goal for Jordan: Success.
“Hamlin persuaded me getting a third driver boosted our odds of winning,” he said, noting that he bought a third charter last year for $28 million amid the legal dispute. “So I took the plunge.”
Gibbs described her push for indefinite franchises, which she said a written letter to Nascar. She testified the timing of the signature deadline was problematic.
According to her, the team founder first attempted to call and persuade Nascar against demanding signatures, but CEO Jim France declined the request.
“Don’t do this to us,” Heather Gibbs said was the message to Nascar’s leadership. The response was, “Whether I have 20 charters, I have 20. If I have 30, I have 30.”